SMITH KIT

Smith Kit is an Australian brand dedicated to serving the creative with high-quality products. Committed to providing an exceptional experience from product selection to ongoing support. Their products are designed to make you proud to use them, whether you're backstage, on-set, or working with clients.

In addition to our innovative products, Smith Kit is committed to providing educational opportunities and collaborations that will ignite your passion and help you reach your creative goals within the makeup industry.

We worked closely with Susan from the initial offset of her product development stage. Starting with the brand identity, integrating that into the packaging, various marketing collateral, website and every other touchpoint on the product journey. Smith Kit's vibe is nostalgic but futuristic as well which is a testament to Susan's incredible talent as a multifaceted MUA.